Cuts In Drink-Driving Deaths

Road deaths due to drink driving have reached a record low, according to figures released by the Department for Transport, as a shocking new commercial is launched to coincide with the Think! road safety campaign’s 50^th anniversary.

Official government figures show the numbers deaths caused by drink driving in the UK fell from 1,640 in 1967 to 230 in 2012.

The safe driving campaign group THINK! released a sobering ‘celebration’ advert to commemorate the 50 year campaign, with the slogan: ‘that’s still 230 too many’.

The advert features scenes of a horrific car accident, with the Kool & the Gang’s 1980 hit ‘Celebration’ providing a chilling soundtrack.

A recent survey commissioned by the Department for transport found that attitudes to drink driving had changed remarkably over the past 50 years, with 91% claiming they thought drink driving was unacceptable. A further 92% said they would be ashamed to be caught drink driving – a stark contrast with data from 1979, which found over half of male drivers admitted to driving while inebriated on a weekly basis.

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